Modeling the Spread of Influence on the Blogosphere

Blogs have become a means by which new ideas and information spreads rapidly on the web. They often discuss the latest trends and echo with reactions on different events in the world. The collective wisdom present on the blogosphere is invaluable for market researchers and companies launching new products. In this paper, we validate the effectiveness of some of the influence models on the blogosphere. We validate the robustness of different heuristics in presence of splogs or spam blogs on the web. Experiments also show how PageRank based heuristics could be used to select an influential set of bloggers such that we could maximize the spread of information on the blogosphere.
Date: March 14, 2006
Book Title: UMBC TR-CS-06-03
Type: TechReport
Publisher: University of Maryland, Baltimore County
Google scholar: q74-QGrPrWMJ
Google citations: 9 citations
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  author = "Akshay Java and Pranam Kolari and Tim Finin and Tim Oates",
  title = "{Modeling the Spread of Influence on the Blogosphere}",
  month = "March",
  year = "2006",
  booktitle = "UMBC TR-CS-06-03",
  institution = "University of Maryland, Baltimore County",